Difference is the contrary of equality, in particular of objects. Differences can only be stated on the basis of a comparison or categorization. Since a complete comparison of objects or things is seldom possible in practice, only relevant or defining attributes are used for stating equality or difference. Similar objects are only different with respect to attributes of minor discriminative value. In order for something to be different, you must have something to compare it to.
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„Think Different” este un slogan comercial creat pentru Apple Computer, în 1997, de către biroul din Los Angeles al agenţiei de publicitate TBWA\Chiat\Day. A fost folosit într-o cunoscută reclamă TV, mai multe printuri şi într-o serie de reclame la televiziune. Urmează textul folosit în reclamă:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.
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